IRAL was created to be the catalyst to express the talents of the underrepresented while providing them with a professional platform no matter their skill level. IRAL’s mission is to create an environment where people can unite, experience our culture on a higher level and also show appreciation to the artist behind the arts which will provide opportunities to others where it would have not been possible before.
After a tour with an artist from Montreal in March 2019 which started in Brandon Manitoba. Neville Hamilton the band leader and owner of Yaad Vibes Promotions had a conversation with Oliver Daley owner of New Vision Artists Management who both saw a void in the entertainment industry in regards to other ethnic groups surrounding the Afro-Caribbean and Latin communities. We noticed that they were vastly under represented when it came to representing artists in a light that draws crowds, who respect their work and enjoy the type of entertainment that they can provide.